Imagine walking into your favorite store, reaching for a box of Pop-Tarts, and instead of the familiar logo, you see something completely bizarre—“Trat-Pop.” No, this isn’t a printing error; it’s Kellogg’s cheeky response to the latest Netflix film written by and starring comedy legend Jerry Seinfeld.

Pop-Tarts Goes Meta with Limited-Edition “Trat-Pop” Packaging, Inspired by Jerry Seinfeld’s Netflix Film


When Jerry Seinfeld’s parody film on Netflix took a hilarious jab at Pop-Tarts, the brand didn’t just laugh along—they took action. Enter Trat-Pop, a limited-edition Pop-Tarts packaging that flips the name of the iconic toaster pastry in a tongue-in-cheek tribute to the film’s absurd humor.

The film, which lampoons the history and cultural relevance of Pop-Tarts, has quickly become a viral sensation, leaving audiences craving more than just laughs. Recognizing the buzz, Kellogg’s seized the moment, rolling out a special-edition box that mirrors the film’s playful tone. The packaging features the reversed “Trat-Pop” logo, quirky design elements that hint at scenes from the movie, and a tagline that reads, "The only snack that’s both a joke and a breakfast.”

Beyond being a collector’s dream, the release serves as a masterclass in reactive branding. Social media has exploded with fans posting their “Trat-Pop” finds, and Kellogg’s has even hinted at hidden Easter eggs within the packaging design, further deepening engagement.

With “Trat-Pop,” Pop-Tarts proves it can take a joke—and turn it into marketing gold. Whether you’re a Seinfeld fan, a packaging enthusiast, or just someone who appreciates a well-played PR move, this limited-edition box is a must-see. Grab one before they disappear, and who knows? Maybe one day, “Trat-Pop” will become a breakfast staple in its own right.

Would you buy a box of “Trat-Pop”? Let us know in the comments below!